Promotional products are one of the most effective marketing tools for businesses. According to a recent study by the Advertising Specialty Institute (ASI), 85% of consumers remember the advertiser who gave them a promotional product, and 83% are more likely to do business with that brand again.
As a result, there is no more impactful method of marketing your business than with branded merchandise. This can range from printed pens and t-shirts to promotional water bottles and tote bags, with the chosen product dependent on what aligns with your business and has the biggest appeal to your audience.
But what is it about promotional products that continue to make them such a powerful tool for marketing?
Promotional products create brand recognition
The primary role of marketing in any business is to build brand awareness. Through this, the public will learn that your business exists and become familiar with its products or services.
Promotional products serve as a brilliant way to create this brand recognition as evident in a recent study by ASI which found that 89% of consumers can recall the name of the company that gave them a promotional product. This is because promotional products are tangible items that people can use and interact with daily, keeping your brand in the forefront of the mind even if they don’t realise it.
Promotional products are cost-effective
Promotional products are an affordable marketing tool, especially when compared to traditional advertising methods like TV and radio ads. In fact, according to the PPAI, the cost per impression (CPI) of promotional products is lower than almost any other form of advertising. This means that you can reach more people for less money with promotional products.
Additionally, promotional products have a longer lifespan than other forms of advertising, meaning that they continue to promote your brand long after the initial investment.
Promotional products increase customer loyalty
Customers feel valued and appreciated when they receive a free item, which can help foster a positive relationship with your brand. Furthermore, when customers use your promotional product, such as a water bottle or phone case, they become walking advertisements for your brand, which can lead to acquiring new customers.
Promotional products create a tangible connection
When customers receive a physical item with your company’s name and logo on it, they are more likely to feel connected to your brand because it provides a more personal touch.
Plus, promotional products have the potential to be used in everyday life, such as coffee mugs or mousepads, which can help increase the frequency of brand exposure and leave a lasting impression on your customers. The ASI study found that 81% of consumers keep promotional products for more than a year.
Promotional products are versatile
Promotional products come in all shapes and sizes, from practical items like pens and water bottles to more fun and unique products like stress balls and fidget spinners. This versatility means that businesses can choose promotional products that align with their brand identity and audience. It provides a brilliant opportunity to strengthen the brand and its message in a way that traditional forms of advertising can’t quite achieve.
Promotional products provide something of value
Promotional products are brilliant gifts for customers, clients or employees as a way to onboard them, thank them for their loyalty or celebrate a special occasion. Many pieces of merchandise are seen as items of use and value so receiving one can have a positive impact on the recipient. An employee may feel more motivated or encouraged to continue working for the company, clients might want to reciprocate your kind gesture by recommending your services to others, and customers will want to do further business with you.
In conclusion, promotional products are a simple yet effective way to promote your business and gift your customers and employees. From creating brand recognition to increasing customer loyalty, promotional products offer numerous benefits that can help businesses grow and strengthen their brand.
So, if you’re looking for a cost-effective and versatile marketing tool, consider investing in promotional products for your business.