There are many factors that need to be taken into consideration when developing a marketing strategy for your business. You need to think about the method, your audience, your budget and how it will all reflect positively on your business. But, most importantly, whatever strategy you opt to embark on, you must be mindful of your carbon footprint, especially when you are using more traditional, physical methods of marketing.
Promotional merchandise is one such strategy that many businesses still rely on for growth and brand visibility, especially when attending events. As effective and creative as it is, it has been known historically as not being the most environmentally-friendly way to advertise your business.
However, there are now many ways to debunk this myth and make your marketing strategy more green.
Promotional merchandise made from eco-friendly materials
Most promotional products are typically made from plastic which is one of the least sustainable materials on the market because of the emissions released during its production and its disposal as it takes hundreds of years to decompose.
In order for us to change the narrative and create merchandise that isn’t harmful to the planet, we use eco-friendly materials that are either found in nature, biodegradable, organic, recyclable, or made from recycled goods.
The key thing that we consider when selecting our materials is the carbon footprint produced over its lifecycle including how it is sourced, how it can be used and where it will go at the end of its useful life.
This has led us to procure sustainable materials such as recycled cotton, jute, organic canvas and recycled PET to make all of our products.
You can use this range of materials to make promotional merchandise that has as little negative impact on the planet as possible.
For example, your business can use organic cotton totes or reusable jute bags that are printed with bespoke artwork to leave an impression on attendees at an event, or you can create eco-friendly corporate gifts for your clients to help improve retention rates.
However you end up using your promotional products to aid in your marketing strategy, the most important thing is that you can rest easy knowing that it is sustainable.
Using ethical practices to create your promotional products
Not only do the materials that your promotional products are made from play a crucial role in their eco-credentials, but the production practices are essential too.
The materials mainly focuses on the environmental aspect of sustainability but the social element is just as important.
We have strict ethical standards in place across our business, including in our overseas factories where the products are made, which are closely monitored and regularly reviewed.
This is supported by our certifications and the fact that we only work with accredited factories that follow our code of ethics.
You can learn more about what we do in regards to our corporate social responsibility here
Showcase your brand in a positive light with green marketing
There is no more impactful way to market your business than with sustainable methods and practices as it showcases your brand in the most positive light, as one that upholds strong moral values and delivers on its corporate social responsibility.
As more and more people take a valid interest in the sustainable (or not so sustainable) practices of the businesses that they support, it has become necessary for corporations to carefully consider every process, policy and practice in place to ensure that they keep their customers happy.
By showing your customers, and your audience, that you are taking measurable actions towards being more sustainable, you are increasing the effectiveness of your marketing.
Our company can aid you in accomplishing this by helping you design and create promotional merchandise that doesn’t cost the earth.
From promotional bags to checkout totes and everything in between, our team of experts can work closely with you to make custom merchandise that will enhance your business, align with your brand and support sustainable living.
It’s an excellent way to embrace greener marketing and represent your business in the best possible light.