Promotional products are a valuable asset and worthwhile investment for any business that wants to grow. They give you the opportunity to communicate a message to your audience in a creative and impactful way, and leave them with a lasting impression that could turn them into a customer.
But promotional products can also be used to help you create a sustainable brand image.
Sustainability has become a hugely important issue for businesses and consumers alike, with more people now aware of what this actually means and how organisations can start to apply it.
As a result, it is essential for all businesses to do their part by incorporating sustainable practices into their day to day, including their marketing campaigns. Promotional products offer a unique opportunity for businesses to showcase their eco-credentials whilst differentiating themselves from the competition.
Designing branded merchandise made from eco-friendly materials
The first step in creating promotional products that prioritise sustainability is to choose eco-friendly materials.
There are so many options available, most of which are not just better for the environment but also create more durable and effective promotional products. Recycled paper is great for notepads, organic cotton can be used to make reusable tote bags and bamboo is fantastic for pens.
These sustainable materials are renewable and have a much lower carbon footprint compared to traditional materials, like plastic and paper.
We offer a wide range of eco-friendly materials, from jute and NWPP to RPET and recycled cotton, all of which can be used to make a wide range of promotional products for your business.
Invest in promotional products that are built to last
Another benefit of using sustainable materials to make your branded merchandise is that they are durable.
The very nature of the materials mean that they are designed to be used over and over again without losing their structural integrity or functionality. This is accomplished through a combination of factors, such as the use of high-quality, sturdy materials, careful construction techniques, and a focus on reducing waste and resource consumption.
Consequently, sustainable merchandise is a worthwhile investment because the finished product isn’t one that will be used a couple of times then disposed of. It has the potential to stay in use for months, or even years, which means that your business is earning impressions from that item for a very long time.
Focus on functionality when it comes to promotional merchandise
Not only is the lifespan of your promotional products dependent on the quality and durability of the item, but the usefulness and value in the eyes of the recipient is just as important.
Promotional products that serve a purpose and have a regular use in someone’s day to day life are more likely to be kept. This is key for sustainability, as it reduces waste, and can help increase brand awareness because a longer lasting and regularly used product will earn more impressions.
For example, reusable shopping bags or water bottles are practical products that everyone can find a use for every day. By adding your branding or artwork to these types of items and distributing them to your customers or clients, you are investing in promotional products that are very likely to be taken home and used rather than disposed of the next day.
We can help you design promotional products that are sustainable and on-brand
Designing promotional products that are both sustainable and on-brand can be a challenging task. However, it is an important consideration for any business looking to promote their products or services in a responsible and environmentally conscious way.
At Bag Maverick, we understand the importance of sustainability and brand consistency. That’s why we have an in-house design team that can work closely with you to create custom promotional products that not only align with your brand identity but are also eco-friendly and sustainable.
We take time to understand your brand values, messaging, and target audience which enables us to, then, explore a variety of sustainable materials and production techniques that are most suitable.
Whether you’re looking for branded tote bags made from organic cotton, custom water bottles made from recycled materials, or eco-friendly notebooks made from sustainably sourced paper, we can help you design and produce promotional products that align with your sustainability and business goals.